On June 25th, 2013 Lake Forest Hospital had their annual “Employee Discount Day”. We accepted their invitation to attend and sent our Administrative Assistant, Juan Garcia, to represent Waukegan Main Street. For the employee discount day we had Brendan Alviani our Promotions Committee Chair work with Little Fort Media to produce the discount flyers to hand out. The flyers are two sided and printed on flourescent colors such as yellow, pink, orange, and green. This allowed them to “pop” against the blue table cover. The event was between 10:00 a.m. and 4:00 p.m. Juan was able to speak with 200 employees over the course of the day. The idea was to promote the downtown area, the monthly ArtWauk, the art galleries, theaters, and live entertainment. Interestingly many of the employees, with exception of a few, resided in Waukegan. Some of the individuals were not aware that so much was happening in downtown and that we had a monthly ArtWauk. Some had already attended and ArtWauk and were very pleased to have participated. All in all, 200 flyers were passed out and everyone was invited to eat, shop and play in Downtown Waukegan.